Xbox Kinect for Merchandisers

Dance Dance Revolution

Here at Mick Design Group, I do business with brand managers, marketers and merchandising people on the regular. These people are equipped with a wide variety of useful tools for understanding as they can about consumers. Determining how long shoppers spend in stores, what path they take through the store, which aisles they spend the most time in, and most importantly to me: which displays catch people's attention.

It's neat to learn about shopping habits and gain insight into which type of displays (regardless of the product) can't help but captivate the eyeballs of consumers.

I was online the other day and came across this video that profiles a great little application for the Xbox Kinect video game system. A creation from the development company Agile Route, this app is called Shopperception and simply records the movement of shoppers within its tracking zone, and gathers useful analytics about shoppers including: time spent per zone/display, SKU touch counts and more.

I guess there's more to these new video game systems than simply becoming an expert at Dance Dance Revolution.