Cut Through the Clutter

When talking about clutter in the advertising world, we are referring to the volume of ads a person will see in an average day. With so many messages surrounding consumers it is essential that your message is different and dynamic to catch attention and in turn, earn a customer. Here are four ways that any company must follow in order to receive positive results from any type of advertising.

Be Engaging and Appealing

Connect with people's emotional and practical needs like love, money, health, career, hopes and dreams. Certain themes can strike a personal note with customers whilst generating interest to the general public. If your product doesn't pertain to emotion then be more practical with your advertising. Capture the features and benefits of your product and tell the public why they need it.

Choose the Right Stream

Mass media is saturated with ads and marketing messages and competition is higher than ever. That being said, you are paying a lot for these ads and you want to reach the right people. Consider your target audience, who is it and how can you reach them. It could be online, print or television or all three depending on who you are trying to reach.

Fight Dirty

Smaller businesses are unable to compete with larger more established brands so you need to implement new techniques and innovative approaches to your marketing. These methods are becoming more and more popular. 

• Guerrilla marketing is a term for the most daring approaches to advertising. Many ideas have been tried, including illuminating buildings, sponsoring car, or even sky diving into a stadium with a branded parachute. Possibility for PR exposure is high.
• Experiential marketing involves physical interaction with individuals using live events. If done well, these can be the most powerful marketing medium so are well worth considering.
• Viral ads require clever thinking and a fair amount of luck – but a successful viral can bring vast amounts of attention to a business or product. Ensure the ad is humorous, shocking or likely to generate strong opinions

Be Easy and Obvious

If people do take notice of you, it is vital that your message is clear. Make it obvious what you're offering and make it as easy as possible for customers to achieve the goal, which this means looking at your internal processes. Even the best produced adverts can fall on deaf ears if the message isn't easy and obvious.

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