Beyond The Billboard: The Future Of Out-Of-Home Advertising

The advertising game has definitely changed since the days of the billboard and traditional out-of-home advertising. As technology progresses the messages sent to the public will be more specifically geared to particular individuals. Digital billboards are just the beginning, the following info-graphic sheds some light on what we can expect in the future.

 

At Mick Design Group we welcome this change and are ready to facilitate all your display needs. Contact us to find out how we can help bring your business into the 21st century!

Cut Through the Clutter

When talking about clutter in the advertising world, we are referring to the volume of ads a person will see in an average day. With so many messages surrounding consumers it is essential that your message is different and dynamic to catch attention and in turn, earn a customer. Here are four ways that any company must follow in order to receive positive results from any type of advertising.

Be Engaging and Appealing

Connect with people's emotional and practical needs like love, money, health, career, hopes and dreams. Certain themes can strike a personal note with customers whilst generating interest to the general public. If your product doesn't pertain to emotion then be more practical with your advertising. Capture the features and benefits of your product and tell the public why they need it.

Choose the Right Stream

Mass media is saturated with ads and marketing messages and competition is higher than ever. That being said, you are paying a lot for these ads and you want to reach the right people. Consider your target audience, who is it and how can you reach them. It could be online, print or television or all three depending on who you are trying to reach.

Fight Dirty

Smaller businesses are unable to compete with larger more established brands so you need to implement new techniques and innovative approaches to your marketing. These methods are becoming more and more popular. 

• Guerrilla marketing is a term for the most daring approaches to advertising. Many ideas have been tried, including illuminating buildings, sponsoring car, or even sky diving into a stadium with a branded parachute. Possibility for PR exposure is high.
• Experiential marketing involves physical interaction with individuals using live events. If done well, these can be the most powerful marketing medium so are well worth considering.
• Viral ads require clever thinking and a fair amount of luck – but a successful viral can bring vast amounts of attention to a business or product. Ensure the ad is humorous, shocking or likely to generate strong opinions

Be Easy and Obvious

If people do take notice of you, it is vital that your message is clear. Make it obvious what you're offering and make it as easy as possible for customers to achieve the goal, which this means looking at your internal processes. Even the best produced adverts can fall on deaf ears if the message isn't easy and obvious.

To achieve these desired clutter busters visit us at http://www.mickdesigngroup.com/

What's in a handsaw?

24" Rip-Cut Hand Saw

When it comes to tools, the saw is all about helping to reduce large materials to smaller, more useful pieces. At Mick Design, the majority of our sawing and cutting is actually done by robots. Using computer-guided controls, the employment of robots saves resources and contributes to our product consistency by making perfect cuts every time. While the robots are fantastic, a working knowledge of proper board-cutting techniques is critical to anyone involved in woodworking.

22" Crosscut Hand Saw

The classic carpenter is experienced and confident with the hand saw. There are two basic types of cuts when sawing a board: cutting with the grain & cutting across the grain. There are plenty of different types of hand-powered saws and two most common type are designed to handle these two basic cut types: the Rip Saw and the Crosscut Saw.

The rip saw is designed to cut along the grain of the wood. The teeth of the saw are sharpened to be perpendicular to the blade and behave like small chisels to shave away wood fibers throughout the cut. The teeth work effectively to maintain a straight cut by preventing the saw from following the winding grain lines. Think about chopping wood with an axe and the wood splintering down the grain lines; the rip saw works along the same plane, but produces a clean cut. Rip hand saws are much less common today, with heavy machines taking care of most rip cuts. 

The crosscut saw employs angled teeth that are sharpened like knife points in order to slice the wood fibers. This type of saw is designed to work perpendicular to the wood grain. The teeth of a crosscut saw are much finer, smaller in size and closer together compared to those of a rip saw. The power miter saw, a dedicated crosscut tool,  is the modern offspring of the classic handheld rip saw.

Rip-Cut Teeth

Crosscut Teeth

Xbox Kinect for Merchandisers

Dance Dance Revolution

Here at Mick Design Group, I do business with brand managers, marketers and merchandising people on the regular. These people are equipped with a wide variety of useful tools for understanding as they can about consumers. Determining how long shoppers spend in stores, what path they take through the store, which aisles they spend the most time in, and most importantly to me: which displays catch people's attention.

It's neat to learn about shopping habits and gain insight into which type of displays (regardless of the product) can't help but captivate the eyeballs of consumers.

I was online the other day and came across this video that profiles a great little application for the Xbox Kinect video game system. A creation from the development company Agile Route, this app is called Shopperception and simply records the movement of shoppers within its tracking zone, and gathers useful analytics about shoppers including: time spent per zone/display, SKU touch counts and more.

I guess there's more to these new video game systems than simply becoming an expert at Dance Dance Revolution.

Reaching out to the next generation.

Woodworking has always been a passion for me. Creating something useful with ones own two hands provides a unique sense of satisfaction and accomplishment. For many individuals, their first woodworking experience occurs in junior high and high school. I believe that the more resources our industry can provide to practical arts programs in schools, the more exposure younger generations will have to our work! Read a great article excerpt below.

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Effort Aims to Educate Next Generation Carpenters

Vancouver, WA – TigerStop LLC, supplier of linear positioning systems, and WoodLINKS USA, an organization dedicated to the educational development of incoming woodworkers, have joined forces to support local middle- and high-school wood shop teachers. 

“TigerStop is the perfect partner for WoodLINKS,” Dave Anderson, Northwest director for WoodLINKS, said. “Support from TigerStop for the woodworking program at local schools is one of the primary goals of WoodLINKS."

“The vital, engaging woodworking programs … are a very important link to the success of wood manufacturing in this country,” Anderson said. “I’m confident this support will bring many benefits.”

Saw Gear Donated

TigerStop recently donated a SawGear portable length-measuring tool to Kelso High School in Washington state. The tool was presented to Cory Torppa, wood shop teacher, who said it will allow him to teach decimals, fractions, production, and precision in a simple way that would not be possible otherwise.

Source URL: http://www.modernwoodworking.com/article/effort-aims-to/3653