Beyond The Billboard: The Future Of Out-Of-Home Advertising

The advertising game has definitely changed since the days of the billboard and traditional out-of-home advertising. As technology progresses the messages sent to the public will be more specifically geared to particular individuals. Digital billboards are just the beginning, the following info-graphic sheds some light on what we can expect in the future.

 

At Mick Design Group we welcome this change and are ready to facilitate all your display needs. Contact us to find out how we can help bring your business into the 21st century!

Cut Through the Clutter

When talking about clutter in the advertising world, we are referring to the volume of ads a person will see in an average day. With so many messages surrounding consumers it is essential that your message is different and dynamic to catch attention and in turn, earn a customer. Here are four ways that any company must follow in order to receive positive results from any type of advertising.

Be Engaging and Appealing

Connect with people's emotional and practical needs like love, money, health, career, hopes and dreams. Certain themes can strike a personal note with customers whilst generating interest to the general public. If your product doesn't pertain to emotion then be more practical with your advertising. Capture the features and benefits of your product and tell the public why they need it.

Choose the Right Stream

Mass media is saturated with ads and marketing messages and competition is higher than ever. That being said, you are paying a lot for these ads and you want to reach the right people. Consider your target audience, who is it and how can you reach them. It could be online, print or television or all three depending on who you are trying to reach.

Fight Dirty

Smaller businesses are unable to compete with larger more established brands so you need to implement new techniques and innovative approaches to your marketing. These methods are becoming more and more popular. 

• Guerrilla marketing is a term for the most daring approaches to advertising. Many ideas have been tried, including illuminating buildings, sponsoring car, or even sky diving into a stadium with a branded parachute. Possibility for PR exposure is high.
• Experiential marketing involves physical interaction with individuals using live events. If done well, these can be the most powerful marketing medium so are well worth considering.
• Viral ads require clever thinking and a fair amount of luck – but a successful viral can bring vast amounts of attention to a business or product. Ensure the ad is humorous, shocking or likely to generate strong opinions

Be Easy and Obvious

If people do take notice of you, it is vital that your message is clear. Make it obvious what you're offering and make it as easy as possible for customers to achieve the goal, which this means looking at your internal processes. Even the best produced adverts can fall on deaf ears if the message isn't easy and obvious.

To achieve these desired clutter busters visit us at http://www.mickdesigngroup.com/

Xbox Kinect for Merchandisers

Dance Dance Revolution

Here at Mick Design Group, I do business with brand managers, marketers and merchandising people on the regular. These people are equipped with a wide variety of useful tools for understanding as they can about consumers. Determining how long shoppers spend in stores, what path they take through the store, which aisles they spend the most time in, and most importantly to me: which displays catch people's attention.

It's neat to learn about shopping habits and gain insight into which type of displays (regardless of the product) can't help but captivate the eyeballs of consumers.

I was online the other day and came across this video that profiles a great little application for the Xbox Kinect video game system. A creation from the development company Agile Route, this app is called Shopperception and simply records the movement of shoppers within its tracking zone, and gathers useful analytics about shoppers including: time spent per zone/display, SKU touch counts and more.

I guess there's more to these new video game systems than simply becoming an expert at Dance Dance Revolution.

Mick Design Group - The Art of Merchandising

Mick Design Group is a world-class provider of customized displays, along with merchandising and marketing point-of-purchase displays. We are a true one-stop service provider with capabilities that span design, manufacturing, delivery and marketing services for the beverage, snack foods and consumer goods markets, to name a few.  Mick Design utilizes state-of-the-art computer technologies in both design and manufacturing to serve our customers effectively and efficiently.

Our wood displays are the finest in the industry. Quality craftsmanship, precision cutting, and the use of quality wood products are our trademarks.  We can custom build wood displays for any project, big or small.

We produce Slatwall displays, spinner racks, wine/liqour displays, pharmaceutical displays for retail, pegboard displays, combination plastic wood displays or metal wood displays, bins, 2-3-4 shelving units, bookcase, CD racks and much more

Visit us today at www.mickdesigngroup.com